Samsung mobile and Ford have emerged to be more popular than illustrious rivals like Nokia and Maruti Suzuki, respectively, on social media platforms in India, according to findings of NM Incite, a Nielsen-McKinsey company.
As per a study by NM Incite, Samsung mobile is on top of consumers' mind on various social media, including Facebook, Twitter and other on line sites, ahead of other brands as they discussed about the Android platform.
Interestingly, the Apple Inc's iPhone came at 61st position in the study, which stated: "As per parameters, one key criteria was fans and followers on official social media pages, and it was observed that the iPhone did not have an official page to accurately measure this number."
Ford India is ranked second in the overall list ahead of five other brands--Maruti Suzuki (3rd), Mahindra & Mahindra (6th), Volkswagen India (8th), Hyundai Motor India (11th) and BMW India (19th)--that figured in the top 20 position.
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